Industry is moving toward
So-called “fast fashion” can bear at least some of the blame for America’s stuffed closets. The term has been used to characterize retailers like H&M, Zara, and Forever 21, who flood clothing markets with quick-turnaround trends and cheap threads
Atlantic writers, Marc Bain and Quartz state: In wealthy countries around the world, clothes shopping has become a widespread pastime, a powerfully pleasurable and sometimes addictive activity that exists as a constant presence, much like social media.
Within the apparel industry there is much concern about sustainability. Many companies are working to off-set this problem.
For example, The New Denim Project states it is Collecting and sorting post-industrial waste from local garment factories, grounding these scraps back into fiber, to spin these once again into new yarns to weave and up-cycle into our curated woven fabrics collection. They report, A consumer today owns 300% more clothes than a generation ago, and on average wears clothing 7 times before getting rid of it. Fast fashion has created a business model based on the artificial creation of short term trends combined with clothing that doesn’t last – what other industries call “planned obsolescence.” This cheap mentality has come devastatingly high costs for the environment and the people making clothing.
Marimole provides innovative & sustainable solutions for textile waste disposal with maximum convenience. Our standardized and automated methods allow for minimal processing times, are cost effective, and actively contribute to diverting waste from landfills and incineration by creating materials for upcycled products.
Global apparel retailer Gap has announced an initiative to produce denim using a waterless, indigo foam-dyeing technique, starting with a partnership between Banana Republic and Spanish denim mill Tejidos Royo.
deloitte.com, a UK company reports:
- Sustainability remains a key consideration for consumers in 2021 with 32% of consumers highly engaged with adopting a more sustainable lifestyle
- Equally important, 28% of consumers have stopped buying certain products due to ethical or environmental concerns
- Gen Z are adopting more sustainable behaviours than any other groups: 50% reduced how much they buy and 45% stopped purchasing certain brands because of ethical or sustainability concerns. As wealth transfers to younger generations, sustainability and ethical considerations will need to become the standard and should be transparent throughout the value chain
- Overall, lack of interest remains the main barrier to adopting a sustainable lifestyle, followed by the perceived expense and issues around accessing relevant information
- Consumers want to do more but many want brands to take the lead with 64% of consumers wanting brands to reduce packaging, 50% want information on how to recycle and 46% need clarity on sourcing of products
- It is in frequent, essential purchases like groceries, household items, personal care and clothing that consumers say they most often consider sustainability
- The five sustainable brand practices that consumers value most include: waste reduction, reducing carbon footprint, providing sustainable packaging, committing to ethical work practices, and respecting human rights
- There is a 50/50 split between those willing to pay more or not for environmental and ethical brands.
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